Three Tips for Fearless Social Media Success in Color Cosmetics (or Petty Propaganda for Pretty Propagandists)

3 Tips for Fearless Social Media Success in Color Cosmetics

recent report on marketing in the color cosmetics industry suggests that the beauty care #brands and #brandambassadors that are most successful on social media are those who post daring, colorful, and often nontraditional content. It’s not hard to guess why–makeup is colorful and colors lend themselves to visual media. In general, many mainstream #BeautyBrands execute social marketing campaigns that are timid, fearful of being too forward or controversial with their online presence. (Or perhaps they are unsure of their target audience or about social media in general.) Read More